iOS Apps Promotion in the App Store

iOS Apps promotion in the App Store is a very important marketing challenge for any developer or publisher. It’s not common for a game or an app to rise to the TOP in App Store on its own earning profit and bringing success to its developer. In most cases to increase the number of installs it’s important to optimize the app itself and to draw additional high quality traffic.

Qmobi specializes in promoting apps in the App Store. We can help you to attract new users to your iOS app or game. The price of the iOS app promotion depends on selected performance measurements or KPI (Key Performance Indicators).

Methods of promoting iOS Apps in TOP App Store

As with app promotion in Google Play the process of app promotion in App Store can be divided into two parts: internal and external app optimization.

Search engine optimization for iOS app promotion

App Store Optimization includes:

  • Selecting keywords and phrases for the app’s name and keywords fields;
  • Composing a catchy description of an app or a game;
  • Setting interesting screen shots and videos of a game.

However, the search ranking depends directly only on the first step. In contrast to the ASO on Android the Description field is not indexed in App Store so there’s no need to specifically fill it with keywords relating to your project. It’s better to create an interesting description of the app’s benefits.

External optimization for iOS App promotion in App Store

The following criteria play the most important part in promoting an app in App Store’s directories:

Smart advertising with accurate targeting can affect the factors of eternal optimization. For many years Qmobi has been specializing in advertisement targeting mobile devices. Our formula for success is the combination of trusted traffic sources and reliable analytical systems.

You won’t get bots and useless users acquired with incent, we attract only interested users! In addition, you choose the price of the app promotion in App Store basing on the selected payment model.

Internal Optimization

In terms of internal optimization the name of an iOS app itself influences ranking the most. It’s important to include the most interesting keyword / phrase in it. There’s no need to limit yourself, the length of your app’s name can be as long as 255 characters in App Store. However, the visible part is limited to 35 characters on iPhones and to 70 characters on iPads. If you want to achieve high CTR, you should keep that in mind.
The Keywords field is limited to 100 characters. You should include keywords and phrases separated by comma. They will be used for displaying your app in search results. Obviously the app should correlate with the chosen keywords. Otherwise a dissatisfied user could quickly delete an app from a device and that can negatively affect the ranking of an app in App Store’s TOP charts.

Here are the key components of our effectiveness:

Our own experienced media buyers

Permanent A/B testing

Retargeting

Deep Linking

Pre-agreed KPIs

Genuine solutions and developments

Qmobi specializes in promoting apps in the App Store. We can help you to attract new users to your iOS app or game. The price of the iOS app promotion depends on selected performance measurements or KPI (Key Performance Indicators).

Qmobi has been successfully promoting iOS apps to the TOP charts since 2014. If you need non-incentive installs and downloads of your app, don’t hesitate to contact us!