Mail.Ru Group acquires Pixonic for $30 million

3 October 2016

Mail.Ru Group Acquires Pixonic For $30 Million

#11 of top-12 regional (Russia, CIS and the Baltic region) leaders by revenue, according to App Annie's latest research, Mail.Ru Group acquired 100% of Pixonic shares for $30 million.

«This will open up new opportunities for Pixonic to expand its brand and range of products both in the Russian and international markets.» — claims Pixonic's blog post.

Commenting on the acquisition Mail.Ru Group Chairman and CEO (Russia), Dmitry Grishin said: “We are very pleased to be adding one of the world’s most talented teams of mobile games developers. There is a clear strategic fit here and we look forward to working together to strengthen our international mobile games development and publishing and take the company’s games to even further success.”

Pixonic's major hit, War Robots has overcome the mark of 20 million downloads in September, 2016. The project gained popularity in the USA, Japan, China, Korea and Germany. In Russia, which took the 6th place, it's gathered about 1.5 million installs. «Daily audience stepped over 500 000 users. 7 million people play War Robots on iOS and more than 13 million do it on Android,» — reports Mail.Ru Group.

It's interesting that Pixonic had higher revenues from mobile gaming than Mail.Ru in Q2 2016.

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